18 May

Marketing communication in food industry: European experience

To conquer leading positions inside the country and achieving new markets outside, and to efficiently position itself in hard competition conditions, an enterprise should examine consumers’ choices and preferences, find out the degree of demand satisfaction and identify the rivals. The attendees of the seminar “International marketing communication at food and food processing industries” got acquainted with the marketing strategy choice criteria and effective program concerning promotion of products on the market development criteria. The event took place at the National Center for Marketing and Price Study of the Ministry of Foreign Affairs of the Republic of Belarus on 12 – 13 May, 2011. Its author is Alesya Usuelli – Italian Association of Logistics expert in the field of marketing and marketing communication, strategic consulting of multinational companies on the issues connected with international market penetration and holding.

All information concerning seminars is presented on the web in Russian version.