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Director of the National Centre for Marketing took part in the seminar «Association of Southeast Asian Nations. Export Prospects»

Director of the National Centre for Marketing Valery Sadokho took part in the seminar «Association of Southeast Asian Nations. Export Prospects» which took place on November 22 in Minsk. 

During the meeting Belarusian enterprises were provided with practical information necessary for the promotion of Belarusian exports in the ASEAN market. 

The event was attended by representatives of the Belarusian Chamber of Commerce and Industry, the Belarusian Universal Commodity Exchange, the Embassy of the Republic of Indonesia in the Russian Federation and the Republic of Belarus, the Ministry of Foreign Affairs of the Republic of Belarus, the State Customs Committee of the Republic of Belarus, diplomatic staff of the embassies of Vietnam, Thailand and more than 90 Belarusian businessmen.   

The ASEAN region is interesting for Belarus from the point of view of export diversification: it is a large, dynamically developing market with a capacity of about 650 million inhabitants. The Belarusian government has set up a serious task – to increase trade with the countries of the region (for example, with Vietnam - up to $ 500 million, with Indonesia - up to $ 1 billion). 

Speaking about the possibilities of Belarus in the ASEAN countries, Valery Sadokho noted that the entry into force of the free trade agreement with Vietnam in October 2016 created fundamentally new conditions for Belarusian exporters. It establishes a significant reduction in customs duties on the majority of goods imported from Belarus to Vietnam. In addition solvency of Vietnamese consumers is growing considerably. This is due to factors such as Vietnam’s annual GDP growth of 6–7% and a significant inflow of foreign investment.

Background information
The Association of Southeast Asian Nations (ASEAN), established in 1967, brings together 10 countries that occupy a strategically important position between the Indian and the Pacific Ocean and connects the Pacific Region with the Middle East, Africa and Europe. Over the past almost half a century the association has become the most successful example of regional integration outside Europe.