Experts of the National Centre for Marketing held a seminar in Grodno
Seminar on the promotion of Belarusian export was held on June 4, 2019 in Grodno. Experts of the National Centre for Marketing held a master class on the integrated promotion of goods and services to foreign markets.
160 enterprises of Grodno region learned about effective tools that facilitate access to new markets: as a first step, marketing research, including comprehensive market studying, analysis of competitive environment indicators, as well as searching for buyers and business partners. Specialists of the National Centre for Marketing told how to use the full potential of exhibitions abroad with the greatest benefit and correctly convey information about the company through advertising and printing products. Regional manufacturers learned about the possibilities of web-sites for the promotion of goods and services to new markets on the example of the analysis of exporters' websites and the Portal Export.by, as well as participation in foreign procurements and biddings, including government procurements in the Russian Federation, and features of operating on electronic trading platforms.
The National Centre for Marketing organized a series of seminars in all regional centres of Belarus with the aim to provide comprehensive information about the export activities to the regional manufacturers. Seminars of this format were successfully held earlier in Brest, Vitebsk, Gomel and Mogilev regions. In total, the seminars gathered more than 800 regional enterprises and became a significant event in the economic life of the country.