Practical seminar on the export of Belarusian products and services was held in Mogilev

On January 30 in Mogilev representatives of the National Centre for Marketing of the Ministry of Foreign Affairs of Belarus held a practical seminar «Effective tools for export promotion of Belarusian Enterprises. Provision of procurements of goods, works and services in the Republic of Belarus and abroad» for enterprises and organizations of the Mogilev region.

Pavel Marinenko, Deputy Chairman of the Economy Committee of the Mogilev Region Executive Committee, stated in his welcoming speech: «Last year was not an easy one for the region in terms of achieving the reported figures, taking into account the difficult situation on foreign markets, including Russia. Enterprises face an important task - to promote products outside the country. Information-practical seminar, which is held by the National Centre for Marketing, will help to do that». Pavel Marinenko asked the participants of the event to actively pose the questions to the speakers, including the most difficult ones, in order to get the maximum benefit from the seminar.

While addressing the participants, the Head of the Department of the Development and Regional Network of the National Centre for Marketing Sergey Andreev said that today our company plays a leading role in export support. «The uniqueness of our services lies in the fact that we offer an integrated approach in promoting products for export. Specialists of many enterprises have certain knowledge, but often either do not use it in their work, or use it incorrectly. We have created a serious information base, we are ready to share our experience and knowledge with exporters».

During the seminar, experts from the National Centre for Marketing elaborated on the approach to conducting marketing research and searching partners and customers, gave advice on participating in exhibitions, and demonstrated options in order to properly prepare advertisements for printed products. In addition, the speakers highlighted the capabilities of the Information Export Support Web-site Export.by and provided recommendations on how to use this Web-site to find partners and promote products to foreign markets.

More than 70 people took part in the seminar: representatives of the regional executive authorities, managers and specialists of export oriented enterprises of all industries of the Mogilev region. In particular, representatives of the Mogilev State Association «Myasomolprom», JSC «Babushkina Krynka», JSC «Mogilev Strommashina Plant», JSC «Bakery-confectionery company «Domochay», JSC «Belarusian Cement Plant» were present at the seminar.

The seminar in Mogilev was the fourth of a series of events that the National Centre for Marketing conducted in the country regions in order to inform about the main instruments for supporting and developing exports, as well as about procurements in Belarus and abroad. Previously, practical seminars were held in Vitebsk, Gomel, Brest. In the near future, such events will take place in the remaining regional centers.