A free workshop on the promotion of Belarusian products to foreign markets for enterprises of the Gomel Region will be held by the National Centre for Marketing

On November 14, 2018 the National Centre for Marketing will hold in Gomel a free workshop «Effective tools for export promotion of Belarusian Enterprises. Provision of procurement of goods, works and services in the Republic of Belarus and abroad».

The workshop in Gomel will be the second in a series of activities that the National Centre for Marketing hold for enterprises of the Belarusian regions to inform about the existing tools for export support and development as well as procurement in the Republic of Belarus and abroad. Earlier a similar workshop was held for enterprises of the Vitebsk region and was highly appreciated by its participants.

A set of tools to promote the export of Belarusian enterprises will be presented in Gomel. The speakers will be experts of the National Centre for Marketing.

The workshop program includes the following topics:

  • Marketing research is the first step towards entering a new market. Comprehensive market research. Analysis of market indicators and competitive environment. Search for consumers and business partners.
  • The role of exhibition activities in the promotion of goods to foreign markets. How to use effectively the full potential of exhibition activities.

  • Presentation of Belarusian goods and services on foreign markets. How to provide information about the company correctly with the help of advertising and printing materials.

  • The opportunities of online media in promoting goods and services to new markets (via analyzing the exporter’s webpage and using the Export.by web-portal).

Participation in foreign procurement and tenders. Public procurements of the Russian Federation - prospects of participation. Information support of purchases in the Republic of Belarus, peculiarities of work with the official webpage on public procurements www.icetrade.by and electronic trading platforms. Electronic purchases. Professionalization of procurement activities.

Download the workshop program in Russian.

Participation is free!

Applications are accepted by phone in Gomel +375 (232) 32 65 65 and by e-mail: ncm_gomel@icetrade.by.

Date: November 14, 2018
Time: 11:00 a.m. - 2:00 p.m. (registration starts at 10:30 a.m.)
Place: Gomel Regional Executive Committee
Great Conference Hall, 4th floor
(2, Lenin Ave. Gomel)