The National Centre for Marketing hosted the conference «Export of food products to the EU»
On July 10, 2018 the National Centre for Marketing held an industry conference «Export of food products to the EU» with connection to all regional branches of the Centre.
The business event was attended by the Permanent Representative of Belarus to the EU Alexandr Mikhnevich, the Deputy Minister of Agriculture and Food Igor Brylo, the Heads of diplomatic missions of the Republic of Belarus in 12 EU countries, as well as more than 50 representatives of Belarusian enterprises.
In 2017 the share of supplies to the EU in Belarusian exports was 28%, Alexandr Mikhnevich stated. He added that the European Commissioner responsible for sanitary and phytosanitary issues is planning to visit Belarus in late August. This means that Europe views Belarus as a potential supplier.
According to Igor Brylo, the export of food products to the EU in 2017 reached 140 million USD and 2.9% of the total export of agricultural products. «In general we can say that the structure of supplies is changing in favor of processed products: Belarus exports rapeseed oil, bakery and confectionery products, water and alcohol products to the EU. And the reserves to increase exports in this direction are not exhausted yet», – the Deputy Minister noted.
In his speech the Ambassador Extraordinary and Plenipotentiary of Belarus to Germany Denis Sidorenko drew attention to the possibilities of entering the German market through the networks of «Russian shops». Belarusian products of natural origin could be in demand: wild mushrooms and berries, medical herbs, turpentine, colza, flax fiber, etc. In addition these products are environmentally friendly, which is in high demand in Germany nowadays.
The Ambassador Extraordinary and Plenipotentiary of Belarus to Poland Alexander Averyanov agreed with his colleague that it is necessary to find a distributor in the EU market. He reminded that the products should always be displayed to the public. This could also be achieved by participating in exhibition events.
During the conference representatives of Belarusian enterprises received information concerning various aspects of exports to the EU and were able to pose questions. This business event can become one of the first in the cycle of business conferences on operating in the EU market.