Marketing services

The National Centre for Marketing provides comprehensive information and marketing support for Belarusian and foreign companies to promote their goods and services as well as to develop trade relations.

One of the main activities of the Centre is to perform a wide range of marketing researches of domestic and export markets and prepare market reviews, which enhance its clients to develop their business, enter new markets and strengthen positions.

For the last 20 years the National Centre for Marketing has gained considerable experience in research of Belarusian and foreign markets. The Centre has access to the largest international marketing databases and develops its partner relations with  foreign consulting companies.

We offer cooperation in the following areas:

Comprehensive market research

We inform about current market conditions, specify the market drivers, trends and growth prospects. Also our center analyses import and export data, industrial dynamics and structure, determines market capacity and product demand, makes forecasts.

Belarusian market research survey

The National Centre for Marketing provides information on tariff regulation, certification and other requirements which companies shall satisfy to supply products to Belarus.

Competitor analysis

We analyze competitors’ activity, range of products and services, prices, production capacities, financial situation. This analysis allows our clients to determine their companies strengths and weakness; develop marketing measures to enhance their positions in the market.

Consumer analysis and search for business partners

Our company is fully able to establish business contacts in Belarus, Russia and other CIS countries. In addition we check reliability of the counterparts. The National Centre for Marketing makes arrangements for business meetings and talks. We determine whether the customers are interested in client’s products\services, specify demand for a product/service and the most significant factors influencing customer choice. In addition our company carries out panel research in B2B sector and online surveys.

Price monitoring, analysis and review

Our company informs about current wholesale and retail prices, analyzes competitors’ prices and price changes for import/export products in the Republic of Belarus and foreign countries.

Marketing information analysis regarding procurement results

We provide our clients with procurement data which includes the customer, procurement volume, contract price, participating companies and a winner, according to the official procurement site of the Republic of Belarus www.icetrade.by.

Other services

The National Center for Marketing offers retail audit services, marketing research: Mystery shopping, Mystery calling, omnibus. The National Center for Marketing also provides services for the development of commercial proposals in accordance with the requirements of the Ministry of Foreign Affairs of the Republic of Belarus with translation into foreign languages.

We analyze the following markets:

  • Industrial goods market;

  • Agricultural market;

  • Produce market;

  • Real estate and construction market;

  • Building materials and equipment market;

  • Healthcare market;

  • Non-food staples and durable goods market;

  • Wood processing market;

  • IT services market.

Every marketing research is a unique project, so our experts take into consideration clients’ wishes and requirements and use corporate research techniques in order to develop the most appropriate research concept. Cost of marketing services depends on the subject, region and contents of the research.

Our advantages:

  • Over 10 000 accomplished marketing researches, including researches of CIS, European, Asian, American and African countries markets;

  • Partnership with more than 150 organization in 48 countries;

  • Close cooperation with Belarusian ministries, public authorities and embassies;

  • Highly qualified staff with proficiency in foreign languages;

  • Network of the regional offices in Belarus;

  • Favorable prices and flexible discount system.

If you want to order a marketing research, please do not hesitate to contact us by e-mail market@icetrade.by.


Phone: +375 (17) 203 58 10, +375 (17) 203 40 36

e-mail: market@icetrade.by

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